TA Global Case Study

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TA Global

TA-Global_Case-Study-EstateMaster
  • Client

    TA-Global_logo

    TA Global is one of the largest listed property development companies in Malaysia, encompassing property development, property investment, construction and property management. Its hospitality division includes many well-known hotels worldwide, such as the Radisson BLU Hotel in Sydney, Westin in Melbourne, Swissotel Merchant Court in Singapore, Aava Whistler Hotel in Whistler, Swissotel in Kunshan, China and Mövenpick Resort & Spa Karon Beach Phuket, Thailand.

  • Industry Sector

    Property: Commercial, Residential, Retail

  • Country

    Malaysia

Ernest Yeap: "Stop writing feasibilities with a blindfold on"

Challenges

Many of the challenges TA Global face are consistent across the industry.
Some challenges faced by TA Global included;

  • Finding an easy to use and quick sensitivity analysis structure
  • Integrating current company systems
  • Need of a holistic approach to the development processes which would provide employees and the organisation with a transparent platform
  • Understanding peak exposure when developing
  • Improve accuracy in reporting on critical performance indicators
  • Prepare for future changes in the Sales/Revenue collection structure
  • Reduce the risk during the implementation of Goods and Services Tax (GST) in Malaysia 

Approach

TA Global had been using Excel as their preferred system to implement their feasibility studies and portfolio management.  TA Global decided to conduct an extensive search for a Property Development solution that would address their needs. After a thorough review of solutions on the market, they decided to go with the EstateMaster Suite for a number of different reasons; EstateMaster’s reputation, its ease of use, its flexibility, and robust performance capabilities.

Solution

EstateMaster’s Development Feasibility is recognized for improving and streamlining TA Global’s analytical possibilities. TA Global is able to more easily capture critical information which allows them to make more informed and strategic decisions on whether a development project is viable. Moreover, EstateMaster trains and educates TA Global users to be more structured in their approach and their day to day work. The use of EstateMaster has allowed the company’s users to think about the finer details of their project therefore increasing the performance/profitability of their projects.

"When we were using excel we were writing feasibilities with a blindfold on. Now with EstateMaster we have in essence taken our blind folds off and put our specs on. And after a smooth implementation of Development Feasibility, we are now transitioning to the Development Management (budgeting / forecasting) part of the solution. It is fully integrated to Development Feasibility so it will improve our productivity by not having to re-enter information."

Ernest Yeap
Director of Business Development 
TA Global

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